{"id":190,"date":"2017-02-10T01:37:28","date_gmt":"2017-02-10T01:37:28","guid":{"rendered":"http:\/\/talkmoney.info\/?page_id=190"},"modified":"2017-02-13T01:45:36","modified_gmt":"2017-02-13T01:45:36","slug":"about-the-campaign","status":"publish","type":"page","link":"https:\/\/talkmoney.nbc.gov.kh\/en_US\/about-the-campaign\/","title":{"rendered":"About the Campaign"},"content":{"rendered":"<p>The National Bank of Cambodia, in partnership with Good Return Australia, has developed the <em>Let&#8217;s Talk Money Campaign<\/em> to encourage Cambodians to speak with their family and friends about important money matters.<\/p>\n<p>The Campaign is centered around four themes of &#8220;teachable moments&#8221; during consumers existing interactions and contact with financial service providers (Microfinance Institutions and Banks).<\/p>\n<p>The four themes are: <strong><span style=\"color: #ffcc00;\">COMMUNICATE<\/span><\/strong>; <strong><span style=\"color: #3366ff;\">NEGOTIATE<\/span><\/strong>;<strong><span style=\"color: #ff9900;\"> CHOOSE<\/span><\/strong>; and <strong><span style=\"color: #339966;\">USE<\/span><\/strong>.<\/p>\n<p>Instead of requiring individual organizations to create costly one-off resources or activities, the Campaign provides and promotes the tools necessary for a multi-facted full coverage consumer awareness education program.<\/p>\n<p>The Campaign uses media clips with educational nudges delivered via social media, SMS, Radio and T.V. These items are also combined with a suite of intergrated campaign tools, resources, and materials to deliver and reinforce key campaign financial educational messages.<\/p>\n<p>The Campaign resources and materials have been specifically designed to complement any existing financial education offered by a financial service provider including a Bank or Microfinance Institution.<\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #800000;\">THE FOUR THEMES<\/span><\/h1>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-4 yellow-box\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<h3 style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-154\" src=\"http:\/\/talkmoney.info\/wp-content\/uploads\/2017\/02\/whisperer-300x156.jpg\" alt=\"\" width=\"300\" height=\"156\" srcset=\"https:\/\/talkmoney.nbc.gov.kh\/wp-content\/uploads\/2017\/02\/whisperer-300x156.jpg 300w, https:\/\/talkmoney.nbc.gov.kh\/wp-content\/uploads\/2017\/02\/whisperer-768x399.jpg 768w, https:\/\/talkmoney.nbc.gov.kh\/wp-content\/uploads\/2017\/02\/whisperer-1024x532.jpg 1024w, https:\/\/talkmoney.nbc.gov.kh\/wp-content\/uploads\/2017\/02\/whisperer-720x374.jpg 720w, https:\/\/talkmoney.nbc.gov.kh\/wp-content\/uploads\/2017\/02\/whisperer.jpg 1345w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\n<span style=\"color: #ffffff;\">Communicate<\/span><\/h3>\n<p><span style=\"color: #000000;\">Who do you need to talk about your financial concerns?<br \/>\n<\/span><br \/>\n<span style=\"color: #000000;\"> Raising a financial concern benefits everybody.<\/span><br \/>\n<span style=\"color: #000000;\"><br \/>\nTalk to your financial service providers today.<\/span><\/p>\n<p><span style=\"color: #000000;\">Let&#8217;s Talk Money!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-4 blue-box\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<h3 style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-151\" src=\"http:\/\/talkmoney.info\/wp-content\/uploads\/2017\/02\/keep-walking-300x168.jpg\" alt=\"\" width=\"300\" height=\"168\" srcset=\"https:\/\/talkmoney.nbc.gov.kh\/wp-content\/uploads\/2017\/02\/keep-walking-300x168.jpg 300w, https:\/\/talkmoney.nbc.gov.kh\/wp-content\/uploads\/2017\/02\/keep-walking-768x430.jpg 768w, https:\/\/talkmoney.nbc.gov.kh\/wp-content\/uploads\/2017\/02\/keep-walking-720x403.jpg 720w, https:\/\/talkmoney.nbc.gov.kh\/wp-content\/uploads\/2017\/02\/keep-walking.jpg 832w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\n<span style=\"color: #ffffff;\">Negotiate<\/span><\/h3>\n<p><span style=\"color: #000000;\">Don&#8217;t let your income get caught up in high repayments. Compare interest rates. Understand contract terms, and educate your self for the best results.<\/span><\/p>\n<p><span style=\"color: #000000;\">Let&#8217;s Talk Money!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-4 orange-box\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<h3 style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-152\" src=\"http:\/\/talkmoney.info\/wp-content\/uploads\/2017\/02\/no-problem-300x162.jpg\" alt=\"\" width=\"300\" height=\"162\" srcset=\"https:\/\/talkmoney.nbc.gov.kh\/wp-content\/uploads\/2017\/02\/no-problem-300x162.jpg 300w, https:\/\/talkmoney.nbc.gov.kh\/wp-content\/uploads\/2017\/02\/no-problem-768x414.jpg 768w, https:\/\/talkmoney.nbc.gov.kh\/wp-content\/uploads\/2017\/02\/no-problem-1024x552.jpg 1024w, https:\/\/talkmoney.nbc.gov.kh\/wp-content\/uploads\/2017\/02\/no-problem-720x388.jpg 720w, https:\/\/talkmoney.nbc.gov.kh\/wp-content\/uploads\/2017\/02\/no-problem.jpg 1297w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\n<span style=\"color: #ffffff;\">Choose<\/span><\/h3>\n<p><span style=\"color: #000000;\">Don&#8217;t borrow from one loan to pay another. Taking too many loans without a secure source of income can burden you and your family.<\/span><\/p>\n<p><span style=\"color: #000000;\">Let&#8217;s Talk Money!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-4 green-box\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<h3 style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-153\" src=\"http:\/\/talkmoney.info\/wp-content\/uploads\/2017\/02\/shopper-300x168.jpg\" alt=\"\" width=\"300\" height=\"168\" srcset=\"https:\/\/talkmoney.nbc.gov.kh\/wp-content\/uploads\/2017\/02\/shopper-300x168.jpg 300w, https:\/\/talkmoney.nbc.gov.kh\/wp-content\/uploads\/2017\/02\/shopper-768x430.jpg 768w, https:\/\/talkmoney.nbc.gov.kh\/wp-content\/uploads\/2017\/02\/shopper-1024x574.jpg 1024w, https:\/\/talkmoney.nbc.gov.kh\/wp-content\/uploads\/2017\/02\/shopper-720x403.jpg 720w, https:\/\/talkmoney.nbc.gov.kh\/wp-content\/uploads\/2017\/02\/shopper.jpg 1246w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\n<span style=\"color: #ffffff;\">Use<\/span><\/h3>\n<p><span style=\"color: #000000;\">Before you sign a loan contract, consider whether you can afford the loan, and whether you are prepared to make repayment your first priority. Make debt repayment your first thought, not an afterthought.<\/span><\/p>\n<p><span style=\"color: #000000;\">Let&#8217;s Talk Money!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"The National Bank of Cambodia, in partnership with Good Return Australia, has developed the <em>Let&#8217;s Talk Money Campaign<\/em> to encourage Cambodians to speak with their family and friends about important money matters.\n\nThe Campaign is centered aro&#8230;","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/talkmoney.nbc.gov.kh\/en_US\/wp-json\/wp\/v2\/pages\/190"}],"collection":[{"href":"https:\/\/talkmoney.nbc.gov.kh\/en_US\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/talkmoney.nbc.gov.kh\/en_US\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/talkmoney.nbc.gov.kh\/en_US\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/talkmoney.nbc.gov.kh\/en_US\/wp-json\/wp\/v2\/comments?post=190"}],"version-history":[{"count":40,"href":"https:\/\/talkmoney.nbc.gov.kh\/en_US\/wp-json\/wp\/v2\/pages\/190\/revisions"}],"predecessor-version":[{"id":367,"href":"https:\/\/talkmoney.nbc.gov.kh\/en_US\/wp-json\/wp\/v2\/pages\/190\/revisions\/367"}],"wp:attachment":[{"href":"https:\/\/talkmoney.nbc.gov.kh\/en_US\/wp-json\/wp\/v2\/media?parent=190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}